Vanilla: A Closer Look at the Intersection of Food Policy, Nutrition Marketing and Consumer Demand
Rachel Cheatham, PhD
CEO & President, Foodscape Group, LLC
Adjunct Professor, Tufts University, Nutrition Marketing
The worlds of food policy, nutrition and health are rapidly converging as consumers attempt to seek out the flavors and tastes they desire while also keeping an eye towards more healthful diets. This presentation will look at how the evolution of food policy, including the upcoming Dietary Guidelines 2015, front of pack labeling and the like, will ultimately impact how foods, beverages and flavors are marketed to the consumer with health in mind. In addition to covering top trends like simplified ingredient listings, transparency in marketing, and the ongoing quest for all natural ingredients among others, this presentation will explore how these play out in both corporate and consumer communications channels to maximum effect. In navigating this maze of food policy, nutrition marketing and consumer demand, opportunities for vanilla will be highlighted in order to generate clear paths to future success in the vanilla marketplace.
Dr. Rachel Cheatham has a foot in both worlds – one in the world of nutrition strategy and business consulting in her role as CEO & President of Foodscape Group, LLC and the other as an academic serving as an adjunct professor of Nutrition Marketing at Tufts University, where she completed her doctorate in nutritional biochemistry. Formerly an advertising television producer turned PhD biochemist turned PR professional, Rachel has a unique ability to balance the creative and visual world of marketing with the data-drive world of deep science. Her current and former clients include food, beverage and food ingredient makers ranging from National Pork Board and Ocean Spray to Healthy Dining Finder and Cargill. Rachel is a strategic advisor for the Institute of Food Technologists where she is chair elect for the Nutrition Division. She is also a member of the American Society of Nutrition and Academy of Nutrition and Dietetics. Prior to launching Foodscape Group, LLC she was the Senior Vice President,Director of Nutrition Science Communications at Weber Shandwick, and before that the Director, Science & Health Communications at the International Food Information Council.